The gridiron warriors from the Bay Area will showcase fresh game-day attire come August 28. Verify this information directly with the team’s digital communications division.
For those eager to witness the new style, the sole piece of intel required is the August 28 unveiling. These new designs will be part of a “Rivalries” ensemble to be worn in their season-closing match against the Seattle Seahawks at their home stadium. The remainder of their division and the AFC East will also sport this extra alternate attire.
The 49ers initially declared the date for the big reveal on July 25, using a post on a popular microblogging platform. The video is succinct, immediately communicating the essential message without disclosing any apparent features of the highly guarded jersey.
This represents proficient social media management, a well-executed teaser with over a month remaining before the official introduction.
Subsequent to the initial announcement, a flurry of content related to the uniforms has emerged, carefully avoiding any explicit details about the clothing. Instead, the posts serve as reminders of the month-long wait until the unveiling while also evolving into a peculiar breaking of the fourth wall by the team’s social media personnel.
Within the three days following the July 25 announcement regarding the uniform reveal one month and three days later, the 49ers released another teaser video, a video documenting player reactions to the uniforms, another unusual fourth-wall interaction, and a graphic featuring stills from the earlier player reaction video, seemingly celebrating the approach of the final month of this seemingly protracted rollout:
This feels rather intense over such a brief timeframe.
The fanbase is naturally excited about new uniforms, and employing content about the uniforms to drive user interaction is a sound tactic for any organization seeking engagement. The challenge lies in the fact that they aren’t sharing content about the uniforms, but instead content about the reveal date. Every post referenced above pertains to August 28, the day the uniforms will be unveiled, rather than the uniforms themselves.
Devotees of uniform aesthetics have likely marked the date on their calendars. Unless the 49ers intend to release snippets of uniform details for fans to meticulously analyze, they should reduce the constant stream of posts about a jersey that will remain unseen for another month.
The introduction of a fresh uniform is undoubtedly a thrilling event. However, as fans are continuously bombarded with social content that seems to mock their enthusiasm rather than providing authentic engagement, it becomes increasingly difficult to maintain genuine interest.
In one of the posts mentioned above, the social media team captions its video “and not one single ‘please.'” Therefore, I’ll try that in the hopes we don’t have to hear about the uniforms again until August 28 (which is when the uniforms will be shown to the public, to reiterate).
@49ers, kindly cease.
This story was originally published on Niners Wire: 49ers new uniform reveal on social media feels endless
