Doubters have questioned the true purpose of this gathering.
Sabalenka and Kyrgios maintain that its objective is to draw in a new demographic to tennis, prioritizing amusement, spectacle, and the allure of famous personalities.
“Uncertainties exist, and that frightens individuals,” Kyrgios stated.
“To us, it’s exhilarating and provides that rush. I believe such occasions should occur more frequently within professional tennis.”
The spectacle, staged at the 17,000-capacity Coca-Cola Arena, is projected to sell every ticket.
Admission fees span from approximately £100 for seats in the higher sections to over £600 for premium spots directly beside the court.
“Athletics and amusement are indistinguishable – audiences attend sporting events for the unpredictable element; hence, outcomes aren’t predetermined,” Kyrgios commented.
“Regardless of its nature, positive or negative, spectators desire to witness something memorable, distinct from their daily routines.”
Billie Jean King, triumphant over Bobby Riggs in the 1973 second Battle of the Sexes encounter, anticipates a “fantastic” match but remarks that it bears no resemblance to her historic, era-defining contest.
King’s triumph against Riggs, a former Wimbledon victor and a self-declared chauvinist aged 55, constituted a pivotal juncture in the struggle for gender parity and established the foundation for equitable compensation in elite tennis.
“Our endeavor centered on societal transformation; reflecting the cultural climate of 1973. This current event does not,” King informed BBC Sport.