This week, David Miller takes a look at a subject that consistently holds his attention: the methods employed by Formula 1 teams and drivers to project themselves – or, in simpler terms, their brand image.
The unveiling of the F1 season at the O2 Arena in London this past February provided a clear indication of which teams understood their brand identity and which teams were still struggling.
F1 teams invest significant resources in perfecting even the most minor aspects of their cars to enhance performance, but …Keep reading
