Former Formula 1 world champion Jenson Button, who secured his title in 2009, has been appointed by Aston Martin as their team ambassador under a multi-year agreement.
Prior to this, Button held ambassadorship, advisory, and heritage driving positions with Williams from 2021 through 2025, having initiated his F1 career with that squad in 2000.
Though the British driver never competed for the Silverstone-headquartered team when it was known as Jordan or Force India, his move to Aston Martin is logical given the team’s evolution into a de facto Honda factory squad.
Throughout the majority of his Formula 1 journey, Button drove vehicles equipped with Honda engines, specifically for the team bearing the Honda name (formerly BAR) and also for McLaren.
He participated in 142 Grand Prix events with Honda power units, a total significantly exceeding any other driver, including Ayrton Senna’s 96 starts. He also delivered a win for the marque in the 2006 Hungarian Grand Prix as a complete constructor entry. Button subsequently claimed the 2018 Super GT championship, once more with Honda.
Jenson Button, Honda RA106, 1st position, takes the chequered flag for his first Grand Prix Victory
Photo by: Lorenzo Bellanca / Motorsport Images
In his refreshed capacity, the 46-year-old will be responsible for assisting Aston Martin’s Formula 1 operations across “media, partner, and commercial” domains, with the team acknowledging his ‘authenticity, worldwide appeal, narrative ability, viewpoint, and enthusiasm’.
Button expressed his excitement, stating that becoming part of Aston Martin during a period of significant change for both the team and the sport itself felt truly thrilling for him.
He also highlighted that Honda’s new factory collaboration with the squad presented a major appeal, and he anticipated applying his extensive experience with them to his new ambassadorship. Button remarked that the 2026 season would prove captivating, viewing his involvement with such an aspiring team as a genuine chance. He eagerly awaited the Melbourne event.
After participating in the 2025 World Endurance Championship with the Cadillac Team Jota squad, Button concluded his professional racing career, citing a desire to concentrate on historical motorsport events.
Explaining his decision last September, he conveyed that to compete effectively in endurance racing, continuous engagement is essential. He emphasized the necessity of understanding the vehicle’s operations and its systems, noting that each time he enters the car, there is a distinct and novel learning experience.
He elaborated that entering the cockpit at 44 years old unequivocally requires more time to adapt than it would in one’s twenties.
