Beyond the Seattle Seahawks and New England Patriots, numerous others are getting ready for Super Bowl LX.
Throughout the nation, enthusiasts are devising their distinct strategies. Discussions revolve around the intermission performance (which Bad Bunny track will kick it off?), the food choices (is it pizza or chicken wings again — and who contributed the vegetable platter this time?) and the yearly quandary of where to host: should one offer their home and face a post-game tidying effort, or opt for convenience on a friend’s sofa?
Further elements include prediction grids, digital messaging circles, and that one acquaintance who claims their sole interest is the advertisements.
Should any of these scenarios resonate with you, rest assured, you are not unique.
To understand how other Americans are approaching this monumental Sunday, a Seton Hall Sports Survey, carried out between January 27th and 30th, gathered responses from 1,596 adults regarding their Super Bowl Sunday plans – encompassing their viewing location, culinary choices, and participation in wagers.
The Game Remains the Primary Attraction
Of the Super Bowl telecast, what component do you most anticipate: the contest itself, the mid-game entertainment, or the advertisements?
Despite the grand display accompanying the Super Bowl – including the interval concert, famous personality advertisements, and online humor – the majority of enthusiasts continue to tune in predominantly for a singular reason: the sport of football.
Close to fifty percent of those surveyed indicated that the actual match is the most anticipated aspect of the telecast, significantly surpassing both the intermission show and the commercial breaks. Even with Bad Bunny leading the entertainment segment and companies launching million-dollar advertising slots, the athletic competition on the field continues to be the chief attraction.
Furthermore, for their viewing, people favor large displays. Conventional television remains the prevailing method for watching, with half of the overall populace and nearly two-thirds of self-identified sports enthusiasts intending to observe in this manner, while a minority incorporates streaming services or portable gadgets.
The Seahawks Garner Greater Nationwide Backing
Regarding the 2026 Super Bowl, which club do you hope emerges victorious?
Within the broader populace
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Seattle Seahawks: 27%
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New England Patriots: 15%
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Simply wish to witness an excellent contest: 35%
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Uncertain/No viewpoint: 23%
Among individuals who identify as NFL followers
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Seattle Seahawks: 38%
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New England Patriots: 20%
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Simply wish to witness an excellent contest: 27%
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Uncertain/No viewpoint: 15%
A distinct preference is evident among survey participants approaching Super Bowl LX – and it is not New England.
A greater number of Americans are siding with the Seahawks rather than the Patriots, with Seattle almost achieving twice the overall backing of New England. This disparity grows among those who consider themselves NFL and general sports aficionados, where the Seahawks maintain nearly a two-to-one advantage, and across no demographic surveyed did more than twenty percent select the Patriots.
“This could signify a fresh wave of supporters from the period after Tom Brady, who are taken aback by the Patriots’ reappearance in the Super Bowl and long for the consistent presence of the Chiefs and Mahomes,” remarked Charles Grantham, who leads the Center for Sport Management and the Seton Hall Sports Survey. “The reappearance of a team with six Super Bowl titles might also incline individuals towards the Seahawks.”
Private Residences Serve as the Primary Venue
For the 2026 Super Bowl, where do you intend to view the event?
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At home with immediate family: 42%
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At home solitary: 24%
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At a friend’s or relative’s dwelling: 15%
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Organizing a gathering: 8%
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At a tavern or eatery: 3%
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Physically present at the arena: 1%
While the Super Bowl is often regarded as an informal celebratory occasion, the majority of spectators are opting for a more subdued approach. Domestic living spaces significantly outrank public establishments and large assemblies, as supporters choose sofas, kin, and customary environments over bustling viewing locations.
Younger spectators exhibit the highest sociability, with over one-fifth of individuals aged 18-34 intending to watch at a friend’s residence and five percent proceeding to a pub or dining establishment. Conversely, older enthusiasts are considerably more inclined to stay home, with almost fifty percent of those aged 55 and above stating they will view with close family and an additional thirty percent planning solitary viewing. Nonetheless, across all demographic cohorts, remaining at home stands as the distinct preference – affirming that the year’s premier sporting event is predominantly a home-based ritual.
Pizza and Chicken Wings Dominate the Food Selection
During the Super Bowl, what culinary item do you most enjoy consuming? (mark all pertinent options)
Annually, discussions emerge about varying the assortment of refreshments. However, pizza and chicken wings consistently prevail regardless. Traditional items persist in commanding Super Bowl Sunday meals, with more nutritious alternatives lagging; yet, no selection is deemed incorrect in this context. This query garnered particular interest, with all available selections achieving support in the double digits, including frankfurters/cocktail sausages (15%) and meatballs (12%), which nevertheless ranked last among the ten possibilities.
Bad Bunny Generates Excitement – and an Expanding Fanbase
I anticipate the Bad Bunny intermission performance during the Super Bowl.
Within the general populace
Among individuals identifying as NFL followers
Within the 18-34 age bracket
The intermission performance may not surpass the game in terms of general focus, but Bad Bunny is undeniably creating a significant impact.
Over one-third of citizens express enthusiasm for the Puerto Rican music sensation’s upcoming appearance, with engagement intensifying further among National Football League adherents and younger audiences. This upward trend has accelerated in recent months, showing an approximate five-point rise across the majority of demographics compared to a Seton Hall survey from October 2025 – indicating that eagerness is intensifying as the game’s start approaches.
“Bad Bunny holds the title of the globe’s most favored musical artist, as per Spotify, and he recently secured several Grammy Awards, including the highly esteemed Album of the Year,” stated Daniel Ladik, the lead researcher for the Seton Hall Sports Survey. “The Super Bowl represents the most viewed spectacle in the United States, and the NFL evidently seeks to capitalize on his widespread appeal, domestically and among the expanding international NFL viewership.”
Wagering Infuses Additional Excitement into the Telecast
Were you to place a wager on an athletic competition, would that heighten your propensity to view its broadcast?
Approximately one-third of American adults report having engaged in sports betting previously, and among this segment, nearly fifty percent indicate that financial involvement increases their inclination to watch. From informal office pools to digital application wagers and single-game accumulator bets, gambling has evolved into an additional dimension of participation that ensures even uncommitted spectators remain engrossed in each moment of play.
However, this does not imply a universal rush to betting platforms. Unofficial group forecasts continue to exceed structured wagers, and most supporters declare their intention to abstain from financial participation this time.
Editorial observation: These findings originate from a Seton Hall Sports Survey carried out from January 27th to 30th, involving 1,596 adults across the U.S. The survey, endorsed by The Sharkey Institute within Seton Hall University’s Stillman School of Business, utilizes a nationally representative group sourced from YouGov PLC, adjusted according to U.S. Census Bureau statistics for age, sex, ethnic background, academic attainment, earnings, and location, with a potential deviation of plus or minus 3.0%.
