GameSquare, the parent organization behind FaZe Esports, has announced its purchase of TubeBuddy, an AI-powered optimization tool designed for YouTube content creators.
With this new acquisition, the media group projects its revenue for the 2026 fiscal year to be between $85 million (approximately £63 million) and $90 million (approximately £67 million), alongside an expected gross margin of 35-40% and an adjusted EBITDA exceeding $5 million (approximately £3.7 million).
As detailed in the official press statement, the agreement with BENlabs involves GameSquare issuing 5 million shares of its designated Series A-2 Preferred Stock to the former proprietor of TubeBuddy.
In return, GameSquare will obtain all business assets belonging to TubeBuddy, aiming to accelerate its plan for developing an integrated ecosystem spanning content generation, community engagement, data analysis, and performance marketing.
Justin Kenna, GameSquare’s CEO, remarked, “Global consumer interaction and commerce are undergoing a real-time transformation driven by creator platforms, performance metrics, and community-centric media.”
“Our objective is to bring together a potent blend of technology, media holdings, and creator functionalities to fuel this next-generation framework. TubeBuddy perfectly exemplifies the kind of inventive, highly useful technological resource that enhances our platform and enables GameSquare to cater to brands, creators, and audiences on a large scale.”
The GameSquare platform is set to experience enhancements following the TubeBuddy acquisition, including:
- Proprietary data capabilities for creators and channels
- Integrated marketing solutions for brands and performance across various platforms
- Expected growth in ongoing software and subscription income
- Novel integration avenues across GameSquare’s existing media, esports, and creator networks
Since its inception in 2015, TubeBuddy has provided support to over 10 million YouTube creators through its search engine optimization (SEO), workflow management, analytics, and productivity tools, all powered by proprietary artificial intelligence. The service also caters to major media enterprises and international publishing houses.
GameSquare’s Esports and Media Ecosystem
GameSquare Holdings, Inc. is a worldwide media, entertainment, and technology firm established in 2020.
Beyond the prominent North American esports and gaming entity, FaZe Clan Esports, the corporation possesses assets such as the marketing firm Zoned Gaming, the esports agency Code Red, and the streaming data analysis tool Stream Hatchet.
Last year, the conglomerate also significantly bolstered its cryptocurrency strategy by investing $250 million (approximately £186.2 million) into NFT and DeFi Yields. Most recently, GameSquare appointed Amaree Tanawong to the role of Chief Operating Officer (COO).
This piece detailing the acquisition of the creator technology platform TubeBuddy by FaZe Esports’ parent entity originally surfaced on Esports Insider.
