At Future Publishing, revenue generation through promotional activities enables the continued delivery of engaging content. The bulk of material on FourFourTwo.com is generated by our in-house editorial group, but occasionally, we collaborate with outside entities to produce material that we believe will be engaging and valuable for our readership.
Occasionally, content creation is financially supported by marketers. This content is designated accordingly to inform readers of the funding source and creative process. A clear label on the page indicates the marketer’s level of participation.
Content clearly marked as “Sponsor Content Created With…” signifies payment and assessment by a business collaborator. This may come from the client’s own team or from personnel at FourFourTwo.com. This is business-oriented material that adheres to regulations established by both the Advertising Standards Authority in the UK and the Federal Trade Commission in the US.
Content designated with labels such as “Sponsored By…” or similar are autonomous articles crafted by FourFourTwo.com writers, financially supported by a business associate. In the content planning phase, the editorial team may align with a funding partner on the article’s core theme and title, but the content remains free from client pre-publication review. This adheres to the Editors’ Code of Practice as defined by the Independent Press Standards Organisation in the UK and the regulations of the Federal Trade Commission in the US.
If a commercial associate is granted a sponsored portion within a broader editorial piece, this portion will be prominently labeled as “Sponsored”.
“Preferred Partner”
Content flagged as “Preferred Partner” denotes that a business collaborator provides Future with a special affiliate rate, which leads to increased prominence on the site, such as the highlighting of a specific product deal endorsed by our journalists.
FourFourTwo.com only creates “Preferred Partner” content when the content or product resonates with our audience’s interests. The funding partner does not have approval rights. This adheres to the Editors’ Code of Practice as defined by the Independent Press Standards Organisation in the UK and the regulations of the Federal Trade Commission in the US.
