Nevertheless, the Australian Open’s expansion relies fundamentally on its primary asset: the athletes.
In earlier decades, numerous prominent players from Europe and America opted against journeys to Melbourne due to the considerable travel distance and a prevailing perception that the tournament lacked significant standing.
This situation has vastly transformed, particularly following Tiley’s implementation of a travel subsidy program for participants.
Federer commented, “Many athletes appreciate the chance to avoid the European winter, reconnect with their peers, and socialise at the start of the new year.”
“There’s immense enthusiasm and excitement surrounding the Australian Open. The competitors sense this energy. The atmosphere is exceptionally cheerful.”
Significant attention is directed towards providing superior amenities for the athletes.
An advanced racquet laboratory offers custom stringing and grip services, alongside a wellness area equipped with physiotherapy, therapeutic massage, and cold immersion pools.
Access to specialized medical care, including an eye doctor, skin specialist, foot care expert, and bone doctor, is provided, along with dietary advisors and hydration specialists, while culinary experts prepare familiar dishes representing diverse international cuisines.
Furthermore, a grooming establishment offering hairstylists, nail technicians for feet, and nail technicians for hands is available, complemented by clothing washing and dry cleaning facilities.
A banking institution is even situated within the premises.
“Our tourism services are comprehensive. We offer nearly every conceivable amenity to support an athlete,” Tiley stated during a recent discussion with Forbes magazine.
