This week we explore a few of the noteworthy happenings from the Brazilian Grand Prix weekend, during which Lando Norris seized control of the F1 drivers’ competition and anticipate the Las Vegas GP.
Notably, we examine the function that personalities are fulfilling in assisting F1 to connect with fresh viewers in the United States, growing the following considerably beyond the established motorsports lovers.
We are constantly made aware of the increasing importance of public figures in the coverage of the field. F1, the squads, and the companies now frequently encourage them to go to events and engage alongside prominent figures. This applies especially to figures from the United States, a handful of whom possess numbers as substantial as standard press platforms, among demographics that F1 previously had not connected with. To what degree can F1 expand?
To gather further information regarding their function and what life is like as an influencer, James arranged to have a discussion with Brian Muller and Matt Elisofon, presenters of the well-known Red Flags podcast, which includes former F1 crew leader Guenther Steiner, to acquire their viewpoint concerning it.
We also welcome our Netherlands based F1 writer, Ronald Vording.
For information on how to engage in the prize contest to secure the replica Jackie Stewart safety helmet autographed by all 20 currently living world victors, proceed to win.raceagainstdementia.com.
Please forward any opinions or requests to: @jamesallenonf1 via X or jamesallenonf1@autosport.com.
We desire to acquire your viewpoint!
Communicate to us anything you may want to notice from our organization looking ahead.
Take our survey
– The Autosport.com Team
