THERE EXIST TWO entry points to Craig’s establishment, situated along Melrose Avenue within the West Hollywood precinct of Los Angeles. Individuals indifferent to visibility amidst the swarm of photographers typically congregated outside this renowned celebrity hub opt for the primary entrance. Conversely, those seeking discretion utilize the discreet rear passageway.
Once a luminary is securely within, the shaded panes and subdued illumination foster an ambiance conducive to confidential deliberations, often accompanied by premium vintages and sophisticated renditions of familiar fare, such as miniature franks or honey-infused truffle poultry.
On the date of May 3, a mere four days following the Los Angeles Lakers’ initial-round postseason ouster at the hands of the Minnesota Timberwolves, Craig’s secured a designated area for four esteemed individuals: Luka Doncic, the Lakers’ newly acquired prominent point guard; Lara Beth Seager, his longstanding representative; Rob Pelinka, the Lakers’ general manager; and JJ Redick, the team’s head coach.
LeBron James, the linchpin of every strategic and tactical decision made by the Lakers for the preceding seven-plus years, was conspicuously absent.
Redick, Pelinka, and Seager chose the main doorway, whereas Doncic favored the concealed access point at the rear.
However, all four emerged via the principal entrance, where a throng of paparazzi and devotees recognized and recorded their presence, promptly disseminating the content through TMZ and various social platforms. Doncic even paused to grant several autograph requests before his departure.
The purpose of this assembly was as transparent as their selection of entry: Doncic now embodies the franchise, and the Lakers sought to communicate this to him, as well as all interested parties.
Over a vintage of Opus One, Pelinka and Redick articulated not only their blueprint for constructing the team around Doncic’s particular capabilities, according to ESPN sources, but also expounded upon the complexities inherent within the NBA’s revised collective bargaining agreement and their methods for effectively navigating it.
The exceptional vintage perhaps assisted Doncic in assimilating Pelinka’s elucidation of intricate subjects, such as the ramifications of the second apron, the significance of preserving budgetary flexibility to secure an appropriately aged complementary player, and the remnants of the Lakers’ draft capital. Pelinka had structured the occasion as a functional meal, transporting a substantial compendium.
This compilation, encompassing the Lakers’ forthcoming strategies and overarching ambitions, was formerly presented to James during similar congregations. The concepts of pursuing players who ultimately aligned with the team — such as Anthony Davis and Russell Westbrook — and those who were ultimately not acquired were discussed.
Pelinka has maintained frequent communication with Doncic and Seager during the 3½ months following his acquisition of the young luminary from the Dallas Mavericks in one of the most startling exchanges in NBA annals.
Pelinka encountered Doncic upon his disembarkation from a private aircraft late on a Sunday in February, mere hours after the groundbreaking trade. Later that week, he conferred with Doncic prior to executing a subsequent rescinded trade for Mark Williams, one of the centers Doncic had expressed interest in collaborating with.
Nevertheless, limited opportunity existed for fostering rapport during the season’s midpoint, and the Lakers are acutely cognizant — as is the entirety of the league — that Doncic confronts a momentous choice commencing August 2, when he becomes eligible to formalize an extension with the team.
Regardless of the Lakers’ actions at the center position — the acquisition of Deandre Ayton as their primary choice — or their attempts to deepen the wing — securing Jake LaRavia — the foremost element of offseason dealings for the Lakers revolves around securing a pledge from Doncic.
The coveted star retains the option to declare free agency the following summer per his prevailing arrangement, a potentially precarious position for any franchise. The Lakers aspire to circumvent this situation by persuading Doncic to accede to a revised pact.
Doncic may elect to append four additional years with compensation totaling $223 million, and the Lakers will undoubtedly tender precisely that sum. However, he might instead favor a three-year, $160 million accord, as it offers superior conditions for subsequent negotiations. The Lakers would readily accept either, though they might be compelled to exercise patience; Doncic is presently participating with the Slovenian national team in the demanding EuroBasket tournament, slated to conclude mid-September, and his NBA contractual affairs might be deferred until then.
Such deliberations are not suited to a dinner engagement at Craig’s in May. Conversely, the focus is on devising strategies for visiting Doncic in Europe later in the summer. Potential collaborators are mentioned, and the team’s overarching ethos and organizational milieu are assessed.
Behind the obscured panes, the leadership of the Lakers organization transmitted a clear message to the prominent figure they hope will spearhead them: This represents the essence of life in L.A. should he opt to remain and succeed as the next pillar of the franchise.
The message has been received favorably. “The Lakers’ administrative cohort has been exceptionally welcoming and supportive of Luka since our arrival in L.A.,” Seager articulated to ESPN. “We’ve dedicated considerable time to dialogue and mutual comprehension over the preceding months, culminating in a robust professional alliance. Triumphs are realized through collaborative efforts. We all subscribe to that objective.”
As the assemblage departed via the primary entrance, the franchise informally disseminated the message: It stands prepared to inaugurate the Luka Doncic era in Los Angeles, regardless of whether it entails concluding the LeBron James chapter.
A MERE TWO months following that strategic meeting with Doncic, a distinct yet significant declaration originated from the individual excluded that evening: the emeritus standard-bearer of the franchise.
It was conveyed through Rich Paul, James’ longtime representative and confidant.
“We acknowledge the challenges inherent in securing immediate victories while concurrently strategizing for future prospects. We seek to ascertain the optimal course for LeBron at this juncture in his life and profession,” Paul affirmed in a statement to ESPN’s Shams Charania preceding James’ determination to exercise the final year and $52.6 million player option embedded within his contract on June 30.
“He endeavors to maximize the remaining seasons of his career, and the Lakers comprehend and support this, prioritizing his best interests.”
The announcement precipitated an immediate frenzy within the NBA community. Despite coinciding with the news of James’ acceptance of his $52.6 million player option, contractually binding him to the Lakers for the 2025-26 season, it resonated as a valedictory. It implied a more extensive agenda or strategy was in motion.
The monumental exchange that delivered Doncic to Los Angeles engendered sudden novel circumstances, one of which positioned James as a potentially expiring contract for the inaugural time in his distinguished 23-year career. It signified the most compelling indication yet that his tenure with the Lakers was approaching its conclusion.
Executives throughout the league scrambled to interpret its significance.
An Eastern Conference executive professed conviction that James sought to depart LA.
A handful of teams — including the Golden State Warriors, who previously explored acquiring James in 2023-24 — reevaluated the feasibility of tendering an offer, according to sources.
One Western Conference executive attributed it to an elaborate display of pique due to the Lakers’ omission in offering James a new contractual extension.
Another Western Conference executive speculated it was an endeavor to pressure the Lakers’ executive team to fully commit to constructing a championship-caliber roster this season, rather than adhering to their strategy of maintaining budgetary flexibility for the summers of 2026 and 2027 following the cessation of James’ salary obligations.
Irrespective of the impetus, its impact was instantaneous. Free agent center Brook Lopez, whom league sources indicated had given significant consideration to joining the Lakers and assuming the starting role, grew apprehensive regarding the uncertainty surrounding James’ future with the team and elected to sign with the rival LA Clippers, where he will function as a reserve.
Prior to issuing the statement, Paul furnished Doncic and the Lakers with a preliminary advisory.
Paul contacted Seager, with whom he shares a rapport, to extend an olive branch, according to sources. He sought to convey James’ longstanding appreciation for Doncic’s admiration and his understanding of the league’s commercial dimensions. This was not reflective of James’ sentiments regarding their collaborative experiences. Paul further suggested that any forthcoming actions on James’ part would be communicated.
James acknowledged the Lakers’ capitalization on an opportunity to transition to the ascendant superstar. However, from James’ perspective, sources suggest, subtlety was occasionally absent during the transition. Doncic never solicited to be a Laker. James, conversely, elected to join L.A., arriving in 2018 when the team had endured five consecutive seasons without postseason participation, the lengthiest drought since the franchise’s relocation from Minneapolis. Two years later, James facilitated the delivery of a 17th championship.
Paul was also compelled to formally inform the Lakers of James’ intention to accept the final year of his contract, as the team had not engaged in any substantive discussions concerning extending him by an additional year or two, sources indicated, as had occurred twice previously during James’ tenure with the Lakers. Subsequently, he notified the organization of the impending statement.
The Lakers had already delivered their declaration by refraining from extending James’ contract beyond this season. It became abundantly apparent that the 21-time All-Star’s reign as the face of the Lakers had, for the first time, a definitive terminus, irrespective of the ongoing trajectory of James’ record-shattering NBA career.
Whether the 2025-26 season will represent James’ concluding season in the NBA remains at his discretion. However, should he aspire to the archetypal Hollywood conclusion that only the Lakers can bestow upon legends of the sport, the designated release date has been established.
Spring, 2026.
Luka Doncic ascendant, LeBron James descendant.
The Lakers would, of course, commemorate him akin to their tribute to Kobe Bryant during his farewell tour in 2016, should James ultimately elect that course.
But for the first occasion in his 23-year NBA career, a team had not petitioned or compromised its future prospects to exert every conceivable effort to retain James beyond his existing contract.
1:39
Ayton talks fitting in with Luka and LeBron
Newest Laker Deandre Ayton explains why he chose to play for the Lakers and how he will fit in with LeBron James and Luka Doncic.
THE LAKERS’ STANCE did not occasion profound astonishment for James, according to sources. Nonetheless, it was not received with equanimity.
Subsequent to the Doncic transaction on Feb. 1, the Lakers have signaled this transition from James to Doncic through a sequence of subtle indicators:
• They refrained from providing him with substantial forewarning regarding the exchange of Davis for Doncic — an infraction James condoned, sources indicated, owing to his reverence for Doncic and his appreciation of the franchise’s rationale for executing the exchange and maintaining its confidentiality for as long as feasible.
• Within days of procuring Doncic, Pelinka endeavored to unite him with Williams, a vigorous young center. Davis and James had persistently implored the franchise to acquire a genuine center for years, to no avail.
• When the Buss family consented to divest a majority stake in the franchise to Mark Walter on June 18, Doncic was furnished with advance notification and notably disseminated congratulations on social media subsequently. James was not afforded the same consideration and refrained from any public acknowledgment.
• Culminating, of course, in the coup de grâce: The Lakers, through their omission in extending James’ contract, conveyed their comfort in maintaining him on the roster as an expiring contract, a rare circumstance for a superlative player of his stature.
James has countered this treatment by disseminating cryptic allusions to his thought processes, a practice he has employed recurrently throughout his career when expressing discontent with his current franchise.
• Following the Lakers’ elimination, James was queried regarding whether contesting against more physically assertive adversaries impacted him following the Doncic trade. “No comment,” James responded. “I never articulate such sentiments because my associate AD expressed his needs and departed the subsequent week.” James was alluding to an interview Davis granted to ESPN, wherein he solicited the Lakers to exchange for a center shortly before his own departure via trade.
• Subsequent to exercising his player option and releasing the statement that ignited fervent speculation within the NBA offseason, James amplified the conjecture through a series of social media postings that referenced his tenure with his hometown Cleveland Cavaliers.
On July 4, he reposted a photograph of Lakers team broadcaster Allie Clifton donning a Cavaliers’ jersey, accompanied by the commentary, “Proper attire.” Clifton hails from Cleveland and previously worked for the Cavaliers during James’ tenure from 2014 to 2018.
Two days prior, he had disseminated a video of himself engaging in golf in Cleveland, sporting a cap emblazoned with the inscription, “Welcome Home.”
Formally, the justification is that James donned the cap to endorse his associate Paul Rivera, the co-creator of James’ program “The Shop,” who recently inaugurated a new media enterprise entitled “Homecoming.”
Informally, the rationale diverges.
“None of LeBron’s actions are coincidental,” remarked one source intimately familiar with him.
Although a definitive strategy or blueprint for the concluding chapter of his career remains unpublicized, James’ established pattern of strategizing contractual frameworks and establishing avenues for relocating teams years in advance implies that his actions are invariably premeditated within a broader scope.
This week has been replete with anniversaries of previously executed significant departures. Tuesday marked the 15-year anniversary of his “Decision” to depart the Cavaliers and affiliate with the Miami Heat. Wednesday denoted 11 years since he explicated his rationale for returning via a Sports Illustrated cover story.
Between 2014 and 2018, James formalized four distinct contracts encompassing three distinct designs, each tailored to distinct objectives, including maximizing remuneration, leverage, and optionality.
However, analogous to Doncic, whose trajectory of potentially spending his entire career in Dallas was abruptly and dramatically altered by the trade in February, James’ strategies have also undergone disruption.
James has been constructing his permanent residence atop a summit in Beverly Hills for the preceding five years; it reportedly required three years solely to secure all requisite permits. His progeny have been attending educational institutions in L.A. His commercial ventures have been headquartered in L.A. Aside from his annual pilgrimage to his hometown and seasonal respites, L.A. constitutes his primary domicile.
Subsequently, the trade for Doncic transpired, followed by the sale to Walter, and the succession of occurrences that patently signaled the Lakers’ prioritization of an alternative future.
James has never confronted a comparable predicament. To a degree exceeding that of any other player in NBA history, he has maintained command over his destiny through the exercise of a fusion of prescience and unparalleled influence.
Now, nearing the denouement, an unexpected narrative convolution has materialized, surpassing even his anticipations.