Manchester City have finalized a decade-long extension to their partnership with kit supplier Puma, extending their collaboration until 2035, as announced by the club on Tuesday.
Insiders have informed ESPN that the agreement could reach a value of £1 billion ($1.3bn), structured as £100 million annually, representing a notable increase from their prior £65 million-per-year arrangement established in 2019.
This accord is poised to surpass previous kit supply deals for teams in the English league, exceeding Manchester United’s £900 million, 10-year agreement with adidas signed in 2023.
“Our collaboration with Puma began with a shared goal of pushing boundaries and surpassing expectations,” stated Ferran Soriano, chief executive officer of City Football Group (CFG). “Over the past six seasons, we have not only met these goals but exceeded them.”
Puma also maintains partnerships with other CFG-affiliated clubs, including Melbourne City, Girona, Palermo, and Mumbai City.
“Puma has become an integral part of our organisation, and we’ve shared many memorable experiences, connecting with supporters worldwide. This renewal and extension cements our relationship, promising an even more successful future,” Soriano added.
Man City were eliminated from the Club World Cup in the last 16 by Al Hilal. Their return to first-team activity is scheduled for a pre-season exhibition match against fellow CFG club Palermo on Aug. 9.
In related news, City have confirmed the appointment of Kolo Touré to their support staff. He assisted Pep Guardiola during the Club World Cup and is now officially joining the team’s staff.
Contributions from ESPN’s Rob Dawson were included in this report.
