Super Bowl LX, featuring the New England Patriots against the Seattle Seahawks, showcased significant talent not only on the field and among spectators but also within its commercial breaks.
While a segment of viewers tunes in for the intense athletic competition, others eagerly anticipate the advertisements during the NFL’s premier championship event. Super Bowl commercial slots typically come with a substantial cost, and this year’s event was no exception. According to figures from CNBC, average rates for 30-second spots reached $8 million, with some exceeding $10 million. Nevertheless, a well-executed advertisement can prove invaluable.
Numerous athletes were prominently featured in various advertisements throughout Super Bowl LX. Peyton Manning made another appearance for Bud Light, a collection of the NFL’s most accomplished tight ends collaborated, and Derrick Henry displayed his throwing prowess.
Presented below is an overview of the standout commercials aired during Super Bowl LX that included sports figures.
Celebrity ensemble introduces advanced eyewear
Athletes are quite familiar with Oakley eyewear; Kansas City Chiefs standout Patrick Mahomes, for instance, has his own branded collection. It was therefore fitting that Oakley enlisted several sports personalities to promote its new “Oakley Meta Performance AI glasses.”
Former Seahawks running back Marshawn Lynch initiated the segment with a skydive, followed by skater Sky Brown, cyclist Kate Courtney, and golfer Akshay Bhatia, each engaging in their respective athletic pursuits. Online personality iShowSpeed and director Spike Lee also participated in the promotion, which highlighted the diverse functionalities of Oakley’s innovative glasses.
A training session on the slopes
Reflecting the ambiance of the Winter Olympics, Michelob Ultra presented a commercial featuring skiing instruction from actor Kurt Russell. The advertisement commences with actor Lewis Pullman experiencing a loss in a race, which obligates him to purchase a round of Michelob Ultra beverages.
Russell observed Pullman’s defeat and offered to mentor him. Pullman subsequently triumphed in the next competition, executing a ski backflip, earning commendation from Olympic snowboarding gold medalist Chloe Kim and Stanley Cup champion T.J. Oshie.
Peyton’s return for Bud Light
The two-time Super Bowl victor previously held a significant role with Bud Light for a 2025 advertisement alongside comedian Shane Gillis and musician Post Malone. Manning, Gillis, and Malone reunited this year in an ad simply titled: “Keg.”
During a wedding celebration, Manning held a glass of Bud Light, which he characterized as the “inaugural beer of the wedding.” Malone inquired, “Is there an adequate supply for everyone?” before Manning gestured towards a keg being transported into the event. However, the keg rolled down an incline, prompting wedding attendees—including the bride and groom—to pursue it downhill.
Tight ends collaborate for a vital cause
The pharmaceutical company Novartis enlisted a collection of current and former NFL tight ends to enhance awareness regarding prostate cancer screening. Figures such as Jake Olson, Tony Gonzalez, George Kittle, and Rob Gronkowski are depicted in tranquil settings, accompanied by soothing background music.
Midway through the spot, Super Bowl-winning head coach Bruce Arians clarified the tight ends’ serene demeanor: they had learned that a straightforward blood examination can identify prostate cancer, simplifying the detection process. Arians requested Gronkowski to demonstrate what he had been taught. And Gronk, as might be anticipated, demonstrated his relaxation technique to convey the message effectively.
Henry exhibits throwing prowess during city tour
Trolley excursions are an iconic aspect of the San Francisco visitor experience. Baltimore Ravens running back Derrick Henry and actress Kathryn Hahn embarked on a trolley tour themselves, but when the vehicle struggled to ascend an incline, Hahn exited to assist in pushing it uphill.
She entrusted her Oikos to Henry, then proceeded to propel the trolley forward and away from her. Nonetheless, her Oikos remained with Henry, who then delivered it to her with a throw reminiscent of his team’s quarterback, Lamar Jackson.
Serena discusses her wellness journey
Tennis icon Serena Williams made another appearance in a Super Bowl advertisement, spotlighting her health transformations—including a weight loss of 34 pounds—while utilizing Ro’s GLP-1 treatment.
