Enhanced Games’ ‘world record’ felt like an infomercial.

About six hours after the inaugural athletic competition, designed to permit participants to utilize performance-enhancing substances, a shrinking online viewership finally observed the unprecedented achievement that event organizers had assured.

Kristian Gkolomeev, a 32-year-old athlete from Greece, who had participated in four Olympic Games without securing a medal, completed the 50-meter freestyle race at a speed unmatched by any individual before him.

Gkolomeev claimed a prize of $250,000 for triumphing in the most eagerly awaited event at the initial Enhanced Games on Sunday evening, in addition to a $1 million incentive for surpassing the existing 50-meter freestyle global benchmark. His recorded time of 20.81 seconds represented a lead of seven-hundredths of a second over the record established by Cameron McEvoy of Australia less than a quarter of a year prior.

Upon shedding his swimming cap, Gkolomeev exultantly tensed his physically augmented limbs and emitted a powerful shout, leaving onlookers to ponder the appropriate interpretation of his athletic display. The enormous screen positioned behind Gkolomeev, alongside the Enhanced Games live coverage, announced him as the new global record setter; nevertheless, McEvoy’s name will remain in the officially recognized archives.

Greek swimmer Kristian Gkolomeev reacts after beating the men's 50m freestyle world record during the Enhanced Games at Resorts World in Las Vegas, Nevada, on May 24, 2026. The first-ever Enhanced Games -- widely dubbed the "Steroid Olympics" -- take place Sunday in Las Vegas, where elite sprinters, swimmers and weightlifters will vie for world records while taking banned performance-enhancing drugs. (Photo by Etienne LAURENT / AFP via Getty Images)

Greek swimmer Kristian Gkolomeev reacts after beating the men’s 50m freestyle world record during the Enhanced Games.

(ETIENNE LAURENT via Getty Images)

Beyond the fact that Gkolomeev and the other competitors in Sunday’s 50-meter freestyle event openly utilized various performance-enhancing drugs, substances prohibited by the World Anti-Doping Agency and deemed hazardous by numerous health professionals, all four aquatic athletes additionally wore advanced, comprehensive supersuits. These garments offered greater buoyancy than those instrumental in breaking multiple global records between 2008 and 2009, prior to their collective prohibition by the sport’s governing bodies.

Earlier this month, when questioned about the Enhanced Games, McEvoy remarked to the Australian online sports publication CODE Sports that the event “contradicts every principle of conventional athleticism.” With the Enhanced Games ending Sunday evening, McEvoy shared a pair of images on his Instagram stories: one depicted Michael Jordan gearing up against the Monstars in the initial Space Jam film, and the second showed Gordon Ramsey vociferously questioning a Hell’s Kitchen participant, exclaiming, “Seriously?! That’s all you got!”

Regardless of whether it achieved official world record status, Gkolomeev’s achievement saved the organizers of the Enhanced Games from the ignominy of their inaugural competition failing to generate any new global benchmarks. Indeed, the investors who established the Enhanced Games presented it as a platform for sportspeople aiming to access unprecedented performance capabilities and push the boundaries of human capacity.

The forty-two individuals participating in swimming, track, and weightlifting events on Sunday might have traveled to Las Vegas pursuing individual bests and substantial monetary rewards, yet the planners of the Enhanced Games possessed aspirations extending beyond merely initiating a fresh athletic series. Their intention was to employ the occasion to normalize the consumption of performance-boosting compounds and to attract buyers to acquire these products.

Enhanced, a company that became publicly traded earlier this month with an appraisal of $1.2 billion, offers an assortment of performance-focused medical goods, alongside longevity and health improvement therapies, to the general populace via its remote healthcare service. Event coordinators surmised that there was no superior promotional strategy than observing elite sports figures openly employing these identical items to facilitate extraordinary demonstrations of velocity or power.

Christian Angermayer, a co-founder of the Enhanced Games, articulated in a recent Substack publication last month, “The fundamental strategic inquiry is straightforward: which entity will customers have confidence in regarding human augmentation?” He continued, “I am convinced that consumers will place their trust in the organization capable of demonstrating to them — with reliability, scientific rigor, and openness — the methods by which premier athletes are employing these methodologies to securely achieve superior performance thresholds.

“My conviction is that consumers will witness the demonstrable outcomes attained by our sportspeople and will aspire to integrate similar augmentations into their personal existences. Such advancements are not solely pertinent to establishing new global records — (in my sincere view) they possess the potential to assist anyone in reaching elevated capabilities: whether that involves completing a marathon more swiftly, excelling further as a corporate leader, or merely possessing increased vitality for moments shared with relatives and companions.”

On occasion, up to 60,000 individuals accessed Sunday night’s live online broadcast to observe the Enhanced Games; however, the competition seldom showcased any truly astonishing feats to captivate the spectators.

Disappointments emerged from the very first contender in the initial segment of the Games. Weightlifter Beatriz Pirón made an effort to exceed a world record by executing a 100kg lift in the women’s snatch, yet the 31-year-old from the Dominican Republic was unable to fully elevate the substantial barbell above her head. Compounding the issue, the Enhanced Games online feed became unresponsive for over ten minutes directly following Pirón’s unsuccessful record bid.

For more than 10 minutes, the livestream of the Enhanced Games froze on Beatriz Pirón's failed attempt at a world record. (Screenshot)

For more than 10 minutes, the livestream of the Enhanced Games froze on Beatriz Pirón’s failed attempt at a world record. (Screenshot)

Upon the resumption of the broadcast, further discussions about world records ensued, some of which lacked sincerity. There was no conceivable possibility that the uninspiring lineup in the women’s 100-meter sprint would come close to the seemingly unbreakable 10.49-second achievement set by Florence Griffith Joyner during the peak of the steroid period in the 1980s. Similarly, none of the male sprinters posed a threat to Usain Bolt’s 9.58-second mark in the men’s 100-meter dash, particularly with two-time Olympic medalist Fred Kerley participating without enhancements.

Tristan Evelyn, representing Barbados, secured a decisive victory in the women’s 100-meter race with a time of 11.25 seconds, a pace that would have been barely sufficient to progress past the initial heats at the Paris Olympics merely two years prior. Kerley, following multiple false starts, triumphed in the men’s 100-meter event with a rather ordinary 9.97 seconds, yelling at his chemically-aided rivals as he reached the finish line, “You all need to perform more effectively.”

“They ought to practice with greater intensity, and utilize those substances to a fuller extent,” Kerley added during his interview after the race.

The aquatic athletes frequently delivered swifter and more hotly contested events, provided spectators could tolerate a program that too often resembled an extended commercial for Enhanced and its merchandise. Cody Miller, aged 34, enthusiastically stated that the Enhanced Games surpassed the Olympics after his victories in both the 50-meter and 100-meter breaststroke. Emily Barclay, aged 28, characterized the Enhanced Games as the impending direction of athletics, having transitioned from a hiatus of over four years from swimming to clinching the women’s 50-meter freestyle title.

During one segment, aquatic sport commentator Kurt Mills Hanson began an televised promotional appeal, urging audience members to investigate the “augmentation methods” offered by Enhanced on their online platform.

“For younger individuals, I recommend exploring them,” he concluded.

As the Enhanced Games approached its culmination, marked by numerous individual achievements but without a single global record, the production team appeared to shift their expectations. Unexpectedly, technology entrepreneur Bryan Johnson, invited for his proficiency in anti-aging science, proclaimed, “Whether or not a world record is established tonight is ultimately inconsequential. [The Enhanced Games has] brought forth a novel concept into the realm of athletics, a subject previously considered prohibited.”

LAS VEGAS, NEVADA - MAY 24: (L-R) Hunter Armstrong, Wesley Kitts, Fred Kerley, Marius Kusch, Maximilian Martin, Co-Founder & CEO, Enhanced Games, Emmanuel Matadi and Denae McFarlane are seen onstage during the Enhanced Games at Resorts World Las Vegas on May 24, 2026 in Las Vegas, Nevada. (Photo by Leon Bennett/Getty Images for Enhanced)

Hunter Armstrong, Wesley Kitts, Fred Kerley, Marius Kusch, Maximilian Martin, Co-Founder & CEO, Enhanced Games, Emmanuel Matadi and Denae McFarlane are seen onstage during the Enhanced Games at Resorts World Las Vegas on May 24, 2026 in Las Vegas, Nevada.

(Leon Bennett via Getty Images)

Fortuitously for the Enhanced Games’ organizers, Gkolomeev delivered in the evening’s concluding competition. He overtook Benjamin Proud of Great Britain from behind, narrowly defeating the 2024 Olympic silver medalist at the finish, thereby not only securing victory in the race by 17-hundredths of a second but also just exceeding McEvoy’s global record for the 50-meter freestyle.

This momentous aquatic feat by Gkolomeev marked his second such accomplishment since he departed from conventional professional swimming to become part of the Enhanced Games. The preceding May, Enhanced disseminated footage of Gkolomeev registering a time of 20.89 seconds, unofficially establishing a new 50-meter freestyle world record during a private gathering. McEvoy would subsequently surpass that performance by one-hundredth of a second earlier in the current spring season.

On Sunday evening, after Gkolomeev once again outpaced the prevailing global record, Maximilian Martin, the CEO of Enhanced Games, received water marks on his light-brown suit when he embraced Gkolomeev in a celebratory post-race hug.

It was challenging to ascertain who felt more contentment: the athlete who had seen his bank balance increase by $1 million, or the executive who had sidestepped the awkwardness of needing to account for the debut Enhanced Games failing to yield even one new global record.