According to an announcement from the PGA Tour on Thursday, Good Good Golf has chosen to withdraw its sponsorship for an upcoming FedEx Cup Fall tournament, scheduled for November 12-15 at the Omni Barton Creek Resort & Spa located in Austin, Texas. This decision follows the release of a promotional video by the golf-focused digital media collective, which had teamed up with Callaway to launch a new driver. In the controversial ad, group co-founder Garrett Clark is shown shoving a female to the floor while declaring, “Do not touch my new driver.”
Although the organization was permitted to voluntarily “relinquish” its role as sponsor for this event, a more severe blow struck the brand on Thursday morning when Callaway terminated its partnership with the influencers, effective instantly. Along with cutting ties, the equipment brand pledged $1 million to charitable groups dedicated to combating domestic abuse and violence against women. Furthermore, the club maker announced it was launching an internal inquiry to figure out how the marketing piece managed to clear authorization.
“The PGA Tour was notified that Good Good Golf has opted to withdraw from sponsoring this autumn’s tournament in Austin, Texas,” the league declared in an official statement. “We support their choice to dedicate this period to evaluating their group and addressing internal matters. The PGA Tour remains committed to the idea that golf should serve as a unifying sport that fosters an inclusive atmosphere for everyone. The competition will proceed as planned from November 12 to 15, 2026, and future details regarding future sponsorship arrangements will be shared in due course.”
“Following deliberate conversations with the PGA Tour and some serious introspection, we have chosen to forfeit our sponsorship of the upcoming autumn tour stop in Austin,” Good Good stated. “We acknowledge that our collective has significant progress to make internally, and we are currently prioritizing our staff, our corporate values, and absorbing the lessons of this incident. We value our history with the PGA Tour and are thankful for their support through the years. Our goal is to rebuild lost trust, and we aspire to collaborate with them once more down the line.”
Just days prior, the Golf Channel put a hold on the revival of its competitive reality show, “Big Break,” which had been in production in partnership with Good Good. The primary sponsor of the series, Golf Galaxy, insisted on stripping its corporate logo and name from the broadcast. Owned by Dick’s Sporting Goods, the retailer also halted all sales of merchandise associated with the content creators, a move that was mirrored by the PGA Tour Superstore.
Despite statements issued by both Callaway and Good Good to address the public outcry, the outrage surrounding the promotional clip has not subsided. On Wednesday night, Clark shared an explanatory video online to express his regret, attributing the concept to their creative team while explaining that the segment was intended to be a parody inspired by the well-known movie “Obsession.”
“I would like to begin by offering my sincere apologies for participating in this sketch and playing such a prominent part in the ad,” Clark stated. “Furthermore, representing Good Good and our promotional department, I extend a formal apology because this action contradicts our core principles. The interpretation of this video does not represent who we are as a company. I want to make it absolutely clear that I strongly oppose abuse, domestic violence, or mistreatment of any sort.”
Earlier in the week, PGA Tour executive Brian Rolapp described the organization’s association with the digital group as “fluid” in light of the scheduled November event. Forty-eight hours later, the situation has solidified as the tour actively seeks an alternative lead sponsor.
“At the outset, I don’t believe they took sufficient responsibility,” Rolapp remarked on Tuesday. “The material we witnessed was deeply troubling and completely out of line with what the PGA Tour represents. We treat these matters with high gravity. Their first reaction was quite discouraging, as it seemed somewhat slow and deflective. However, their subsequent communication has shown improvement. Based on developments earlier today and our direct discussions with them, we plan to keep observing the situation and maintaining dialogue. Nonetheless, our initial reaction to the footage was one of profound disappointment.”
