Cherries Legend Recalls How Eddie Howe and Jason Tindall Saved Bournemouth from Liquidation

Steve Fletcher is a true Bournemouth icon, having spent nearly thirty-five years associated with the club, watching the Cherries progress from near-collapse to competing in European matches.

Consequently, very few individuals can truly comprehend how close the team actually came to completely fading out of existence.

A pivotal moment in Fletcher’s legacy was his crucial goal against Grimsby Town back in 2009, which played a decisive role in keeping Bournemouth from falling out of the Football League during a period of extreme instability.

Select your dream 4-4-2 team using players from FourFourTwo’s official Top 100 countdown

Fletcher reflects on the rise of Bournemouth

Peter Norton /Allsport

Fletcher joined Bournemouth when he was only 19 years old (Photo credit: Steve Fletcher representing AFC Bournemouth during a Nationwide League Division Two fixture facing Northampton Town at Sixfields Stadium in Northampton, England. The match ended in a 3-0 victory for AFC Bournemouth.)

“I am currently entering my 34th year with AFC Bournemouth,” Fletcher explained to FourFourTwo. “I moved here from Hartlepool as a 19-year-old, and now I am 54, having spent just a single season playing elsewhere. My affection for this club is immense.

“In my initial tenure as a player back in 1997, administrators took over, yet the team united and resolved to take the pitch despite receiving no wages. Had we refused to play then, the club would have ceased to exist.”

Steve Fletcher

Fletcher netted the decisive strike to keep the Cherries in the Football League in 2009 (Image courtesy of: Mr Q)

That would not be the sole occasion Fletcher had to navigate such a crisis.

“When administration hit during my second stint in 2008, I was the sole squad member who had gone through it before,” he added. “Nonetheless, there were instances in the subsequent campaign where I worried, ‘If we slip into the Conference, we are finished’.”

“We were without an owner, and Eddie Howe alongside Jason Tindall were handling every single task—performing the roles of dozens of staff members. The general consensus was that relegation from League Two would force us to rebuild from the very bottom of the pyramid—we would have faced liquidation, marking the demise of AFC Bournemouth for years to come.”

Because of his history and status within the club, Fletcher felt the weight of the predicament much more intensely than many of his peers.

“I was much more aware of the danger because I was 36, whereas some of the younger players likely did not fully grasp what was truly on the line,” he confessed.

“It remains an immense privilege to be the player who struck the goal that preserved our league status—looking at our European adventures now, none of it would have happened without that strike.

“But it could have been any player on that day against Grimsby in 2009—the whole team pulled together after we got deducted 17 points that season. When the cross came in, it could have fallen to anyone, or I could have smashed the volley into row Z as usual, but that time I smashed it into the roof of the net.

“That was my moment, one I’d waited 36 years for.”

Fletcher spoke on behalf of MrQ, the newly appointed sleeve sponsor for AFC Bournemouth